Image of Chopin in business
There are few images of outstanding representatives of art and culture with their use as scrupulously regulated as that of Fryderyk Chopin. The famous composer with a French-sounding name became the symbol of Polishness to a far greater extent than other well-known Poles. It is therefore hardly a surprise that the Polish business is striving to appropriate this personage, in search of icons and symbols to drive the promotion and product sales.
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23 Aug 2018